Start with the trust question you need to answer
Why companies use World ID
- Stop bots and duplicate accounts. Make rewards, referrals, voting, reviews, promotions, and social participation one-person-one-action.
- Protect sensitive moments. Add human presence when someone approves a payment, recovers an account, deploys software, or authorizes a high-risk transaction.
- Check eligibility privately. Confirm that someone meets a policy without asking your product to store their full identity documents.
- Match trust to risk. Start with a lightweight check, then require stronger proof of humanity, presence, or eligibility where the stakes are higher.
- Build safer AI products. Distinguish people from agents and make human approval an explicit boundary for consequential actions.
- Make communities more accountable. Reduce impersonation, fake accounts, reputation manipulation, and fraudulent content while preserving privacy.